Google: Here’s how our Chrome ad blocker is killing off pirates

Google: Here’s how our Chrome ad blocker is killing off pirates

Google has released its 2018 report detailing its latest efforts to combat piracy amid ongoing pressure from copyright owners and lawmakers to do more.

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The report details Google’s anti-piracy measures, including demoting sites in search results, and removing pages after a valid takedown request.

But Google also uses the report to make its case against targeting search engines with copyright takedown requests under the US Digital Millennium Copyright Act (DMCA). And for the first time it details the impact that Chrome’s in-built ad blocker is having on pirate sites.

Google switched on the ad filter in February to target annoying and intrusive ads, such as pop-up ads and ones that play automatically with sound.

Though Google has never positioned Chrome’s ad blocker as a tool to combat piracy, it says there’s anecdotal evidence that the feature is turning off revenues for pirate sites. According to Google, the ad blocker is as an example of how it is adopting a follow-the-money approach.